About Amplify

Amplify is the bundling engine powering Shopify's top brands. We help merchants build and launch high-performing bundles, upsells, and cart experiences that dramatically increase average order value – and our customers stick with us because of hands-on, human support from day one.

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Locations Remote, Europe-based

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Role overview

Amplify is looking for a Growth Marketing Manager to own our go-to-market and acquisition end to end. This is a hands-on role for someone who owns the strategy and lives in the ad accounts – positioning, channels, and the numbers.

You'll work directly with the leadership team to shape how Amplify wins against the rest of the Shopify ecosystem. On a small team, you'll own marketing end to end – this is for someone who wants that accountability and the autonomy that comes with it. As we grow, there's room to build and lead a team.

Key responsibilities

• Own Amplify's go-to-market strategy – positioning, messaging, and how we win merchants
• Plan, build, and optimize paid acquisition across Google, Meta, Shopify App Store – you name it
• Own the growth funnel end to end: acquisition, activation, and the metrics that matter (CAC, ROAS, etc)
• Run experiments across channels, landing pages, and offers
• Sharpen how we position against competitors in the bundling and upsell space
• Partner with Product and CS to turn customer insight into messaging and campaigns
• Report clearly on what's driving growth and what to scale next

Requirements

• 4+ years in growth or performance marketing, with real ownership of acquisition and GTM
• A track record of driving measurable growth – you can point to numbers you moved
• Hands-on expertise running paid acquisition (Google, Meta, and similar channels)
• Strong grasp of positioning and messaging
• Comfortable owning metrics and making decisions from data
• Self-directed and accountable: you thrive owning outcomes on a small team